Giles Duley: When a reported becomes the story – TED talk

This is one of my all time favourite TED talks. Not only is it a powerful story, highlighting the various ways in which creative narratives/stories can be shared, but also the motive behind sharing the stories.

The importance of ‘shocking’ or creating that discomfort in the viewer, but done so beautifully, that it is not too much to handle.

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